CIU111.3 Why social media is important for your career?

During one of the lectures in this trimester, we covered how social media presence may affect your career development. We discussed the role social media plays in self-promoting and establishing a certain community in your field. Personally, I believe that social media is more than just a mean of communication. It is a medium where you present yourself similar to how you do it in the real world. Moreover, your social media presence affects your career and can either boost it or sabotage it.

social media.jpg

It is a well-known fact that your potential employer might check your social media before hiring you to get to know you and your values a little bit more. According to the survey conducted by, about 70 percent of employers scan social media of their potential employees and this number is growing really fast (Salm, 2017). That’s why it is extremely important to pay attention to your online activity and make sure that it truly represents your attitudes and beliefs. This also affects creative media industry as people within it pay more and more attention to social media. For instance, I have been told a story when a filmmaker did not get funding just because she had less than eight thousand followers on Instagram. Apart from that, social media is a perfect tool to establish contacts with people within your industry or with those who are interested in your work. Strong social media presence may help people to get to know you and start appreciating your work (Jozeph, 2017).

All in all, social media might be advantageous or disadvantageous for your career — it depends on the way you use it. This discussion made me change my mind about my approach to my social media presence and pay more attention to establishing my own brand via this medium.


Joseph, S. (2017). If You’re Serious About Your Career, You Can’t Ignore Social Media. Retrieved 19 April 2018, from

Salm, L. (2017). 70% of employers are snooping candidates’ social media profiles | CareerBuilder. Retrieved 19 April 2018, from

Social Media Icons [Online Image]. (2018). Retrieved from


  1. alexisdechampris · April 22, 2018

    When I think about the idea that employers scan our social media (70% is a pretty high percentage!), I really sometimes wonder what exactly could “rule you out” from being employed, other than the obvious factors such as how you actually talk to other users on social media. Maybe the people you follow, what you like and what you share also could play a role? I reckon it’s a case-by-case basis, but considering that almost everyone today has social media, it remains important to think about it.


    • liza zhokhova · April 25, 2018

      I think it is also about the general impression you make. Like, some people prefer to follow a lot of public pages dedicated to bussiness in order to create an impression that they are “serious”. Also, you don’t want you employers t​o see how you are partying like crazy somewhere or whatever. But in fact, we are in creative media industry so I believe it is slightly different for us anyway.


      • wwwyasir · April 25, 2018

        Unless you’re a respected creative person who is highly publicised, it could be just about the same in the creative media industry, though. Let’s not forget that even if we work in the creative media industry, we still will work for corporations (if we do), and they might still judge us for our personal lives that we share every day. But I don’t know.


  2. Yana Kalashnikova · April 25, 2018

    This really made me think. I personally don’t use social media much, but I do fear how people might perceive me as I bearly post. Knowing that someone might reject sponsoring you or funding you because you don’t have an x amount of followers is not a position that anyone in the creative media wants to be in. I guess that is why social media is so important for us, so we can actually make a name for our selves.


  3. faizaanraheel · April 26, 2018

    I agree with liza on this matter, the only thing id like to add is that, social media is one of the most powerful tool to a filmmaker, or any artist for that matter in getting a larger reach in such a small amount of time, and for better or worse, a person can get work from these individuals who put up their work, on say instagram.
    i think that is why the social media companies are making it easier for people to market their product easily by creating psuedo market platforms like ages, and instagram for buisness and the lot.


  4. ryanbakerthefilmmaker · April 26, 2018

    Social media is indeed vital to growing our individual careers and we should treat these platforms as essential tools to aid in advancing our careers. I think you have done a great job of laying out the fundamental reasons why we should focus on our online presence and the reasons put forth are comprehensive and thorough. I really enjoy reading your blog posts and feel that you have a great way of putting your thoughts into writing.


  5. shahbanojawad · April 26, 2018

    Social media platforms play a key role when establishing yourself as a creative media individual. Before anything else and this is something I might not agree with and am absolutely appalled to read that someone was rejected just because of their follower count, people judge you based on your social media presence. I guess that is the price you have to pay for entering the creative field in such a digitally progressive world.


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