Being an effective leader is a great challenge. However, if we add word “creative” to this phrase, the goal becomes even harder to reach. We are all more or less familiar with the basic leadership skills, but how a creative leader differs from a traditional one?
It would be right to focus on the word “creative”: it might sound very basic, but a creative leader applies his creativity to leading his team. This includes abilities to communicate and interact with the team, to improvise and look at things differently, to learn from mistakes and be open to the unlimited feedback. According to John Maeda, within a successful company led by a creative mind, everyone in the team interacts in order to help each other so everybody can benefit from it. Importantly, those who would be at the bottom of a classical hierarchical pyramid (basically, product creators), should actually be at the top of a tree, which lives because of the support of the roots — and these routes are a creative leader (Design Inbada, 2013).
Also, the engagement of the team in the project plays a crucial role. Ken Wright claims that actively engaged team members are about 30% more productive than others. An effective creative leader makes sure, that all his team are willing to achieve their goal. It is also crucial to provide them with a positive working environment and make them feel great doing their job (Ken Wright, 2013).
I believe that an effective team led by a creative leader is the one that realizes itself as a united organism with shared goals. That is why it is so important to develop the creative leadership qualities in order to achieve something truly unique.