CIU111.3 Why social media is important for your career?

During one of the lectures in this trimester, we covered how social media presence may affect your career development. We discussed the role social media plays in self-promoting and establishing a certain community in your field. Personally, I believe that social media is more than just a mean of communication. It is a medium where you present yourself similar to how you do it in the real world. Moreover, your social media presence affects your career and can either boost it or sabotage it.

social media.jpg

It is a well-known fact that your potential employer might check your social media before hiring you to get to know you and your values a little bit more. According to the survey conducted by, about 70 percent of employers scan social media of their potential employees and this number is growing really fast (Salm, 2017). That’s why it is extremely important to pay attention to your online activity and make sure that it truly represents your attitudes and beliefs. This also affects creative media industry as people within it pay more and more attention to social media. For instance, I have been told a story when a filmmaker did not get funding just because she had less than eight thousand followers on Instagram. Apart from that, social media is a perfect tool to establish contacts with people within your industry or with those who are interested in your work. Strong social media presence may help people to get to know you and start appreciating your work (Jozeph, 2017).

All in all, social media might be advantageous or disadvantageous for your career — it depends on the way you use it. This discussion made me change my mind about my approach to my social media presence and pay more attention to establishing my own brand via this medium.


Joseph, S. (2017). If You’re Serious About Your Career, You Can’t Ignore Social Media. Retrieved 19 April 2018, from

Salm, L. (2017). 70% of employers are snooping candidates’ social media profiles | CareerBuilder. Retrieved 19 April 2018, from

Social Media Icons [Online Image]. (2018). Retrieved from

FLM110.3 “Let’s better watch it at home” — How we can engage with the film and become an ​active audience

As for a film student, movies are for me a much more important thing than just entertaining. For quite a big part of the general audience going to the movies is a way to spend a night out and to have fun. However, I believe that watching a film as a passive audience member — someone who notices only the basic actions without digging deeper into the meanings — is just not worth it. But how we can engage with a film to be active?


First, many people consider that one can get a proper engaging experience while watching a movie only in cinema. Personally, I don’t agree with it — and it’s not only me. Nowadays, people don’t go to the movies that often because the audience lost the basics of etiquette. Those who come to the cinema to watch a film are being highly distracted by popcorn-eaters, phones, people talking out loud right in the middle of the film. The problem of losing the interest to the cinema is not because of the increasing popularity of streaming and downloading — it’s because of those who surround us (Hudson, 2018).

So, I’d prefer to watch a film at home. But it is also about how you watch it. In order to be an active audience member, you need to focus a lot on the details to be engaged with different meanings of the film and get your own perception of the presented ideas. Trying to understand characters’ motivations and analyze the relationships between everything that is included in the frame (A Word on Film, 2018).

I believe that no matter where you watch a film, you need to try to be as active as it is possible in order to get a proper personal understanding of this piece of art.


A Word of Film. (2018, April 12). How to Be An Active Audience Member. Retrieved 2018, April 16 from

Hudson, P. (2018, March 28). Popcorn pigs and mobile phone callers – people don’t go to the cinema any more because of other people says Polly Hudson. Retrieved 2018, April 16 from

Movie Theater [Online image]. Retrieved from

Film form of the opening sequence from “City of God”

Film form includes multiple aspects of the film language, including cinematography, editing, sound, lighting and color, and mise-en-scene (SAE Film and Media, 2015). Analysing the film form of the opening sequence from “City of God” (Meirelles, 2002), it is vital to pay attention to editing used while creating the sequence. First of all, the high paced editing has been used in order to present the world of the film. The editor uses a lot of cuts, showing the audience the life at the Brazilian slums. Parallel editing technique is used to show different actions happening at the same time: the chasing of the chicken and the main character walking down the street. When the main characters meet each other, the editor uses slow motion to enhance the dramatic effect.

Talking about the sound, many diegetic sounds – “sounds whose source is visible on the screen or whose source is implied to be present by the action of the film” (, n.d.) – are used in the opening sequence, including sharpening of the knife, playing some Latin music, chickens being killed, shouts and gunshots. Apart from that, a non-diegetic music appears during the chasing of the chicken.

The use of color also plays a significant role in the film form of the opening scene of City of God. Mostly the cold tones are being used in the main part of the scene. The image looks a bit desaturated, and the blue color dominates in the color system. However, during the flashback, the colors are rather warm, and the yellow color dominates in the color palette.

References (n.d.). Diegetic Sound. Retrieved February 18, 2018 from

Ribeiro A. B. (Producer) & Meirelles. F. (Director). (2002). City of God [Motion Picture]. Brazil: Miramax Films.

SAE Film and Media. (2015, 30 January). Film form. Retrieved February 18, 2018 from

Soviet Montage Theory

Soviet Montage Theory was invented in the 1920s by Soviet filmmakers, and since then it has become one of the most recognizable techniques commonly used all over the world. It had a great impact on the way of creating movies in the early years of cinema development. Soviet Montage was a new language in filmmaking as it refused the standards of continuity system, trying to express ideas by combining and contrasting the images and breaking time and space unity (Berrance, 2014, para. 1-2).

The history of the Soviet Montage begins after the Russian Revolution and the rise of Bolsheviks in the USSR. Soviet filmmakers were looking for a new language in cinema, which could also be used as a propaganda tool to spread the revolutionary ideas among the working class. “Filmmakers like Sergei Eisenstein and Dziga Vertov thought the continuity system was ‘bourgeois’ because it faked reality. They believed in Marxist ‘dialectic’ which was about the conflict between ideas. Eisenstein wanted to use cinema to stir emotions and inspire the audience to get behind the revolution” (Berrance, para. 4-5). Eisenstein claimed that everything captured by the camera is just a raw material which needs to be edited in order to become a film (Renée, 2014, para.1).

Soviet Montage Theory was inspired by the Kuleshov Effect. Lev Kuleshov was one of the early film theorists who made a very important discovery and brought a new perception of cinema. He discovered that the way audience responds to the images shown in the movie directly depends on the shots that go before and after, and placing them in a different order can change how people perceive the ideas (Berrance, 2014, para. 3).


Kuleshov’s experiment

One of Kuleshov’s students, Sergei Eisenstein continued to develop his ideas. He approached to films in an intellectual way, and that’s how the Montage Theory was born. Eisenstein claimed that confines of time and space can be broken in order to effectively communicate the ideas. He created an innovative language that he used in his films including Battleship Potemkin (1925), making a great step in cinema development. Eisenstein used montage to evoke the emotional response from the audience, and he succeeded in it. Eisenstein approached to showing ideas dialectically, creating a conflict between two shots going after one another. The associations triggered by this conflict create a new synthesis idea in viewers’ minds. Eisenstein was mostly interested in intellectual, or ideological, montage, and contributed a lot to its development (, 2014).

There is a lot more to study to understand the whole concept of the Soviet Montage. Dziga Vertov was another filmmaker who took part in the development of this theory, making the editing visible and even obvious to the viewer. Soviet Montage affected the way films are being made, and it is still used in modern movies. Soviet filmmakers contributed a lot to understanding the psychology of the film and made numerous extraordinary discoveries in this sphere.


Battleship Potemkin (Sergei Eisenstein, USSR, 1925). Poster by the Stenberg brothers, 2012


Barrance, T. (2014, February 14). Soviet montage: how the Russian Revolution changed film. Retrieved October 21, 2017, from

Battleship Potemkin (Sergei Eisenstein, USSR, 1925). Poster by the Stenberg brothers [Online image]. (2012, October 26). Retrieved October, 21, 2017, from (2014). The History of Cutting – The Soviet Theory of Montage [Video file]. Retrieved October, 21, 2017, from

Kuleshov effect [Online image]. (2015, August 31). Retrieved October 31, 2017 from

Renée, V. (2014, October 28). Video: The History of Editing, Eisenstein, & the Soviet Montage. Retrieved October 21, 2017, from


Conflict in Scriptwriting

A key to writing a successful story in general and particularly a screenplay is a great conflict which is the driving force of all the events taking place. First, let’s define this term in order to understand its importance. In storytelling, conflict “is the central struggle between characters or competing forces, such as man against nature, society, or himself” (Tucker, n.d., para. 1). In fact, a conflict can be represented in various forms, but it keeps being a vital part of a story. A protagonist tries to achieve his or her ultimate goal while different forces create obstacles to prevent the character from succeeding in it. By overcoming these obstacles this character develops —— in screenwriting, it is called character arc (Kram, 2016, para. 1-3).


Conflict between Luke Skywalker and Darth Vader in Star Wars 

There are two main types of conflicts: internal and external ones. However, both of them can be present in one story. According to Michael Rabiger (n.d, para. 1), these are the combinations of forces that are commonly in storytelling:

  • Person vs. person, which is an external conflict.
  • Person vs. environmental or social institution, which is also an external conflict.
  • Person vs. a task he or she is supposed to complete, which includes both internal and external conflict.
  • Person vs. him- or herself (if the character suffers from a severe inner struggle), which is an internal conflict.

In fact, most of the films include internal and external conflicts at the same time. For example, such movies as The Silence of the Lambs, Whiplash, Moby Dick or Star Wars (Kram, 2016, para. 11-17).

In many films, conflict is expressed through the battle between what is right and what is wrong. “Stories devised on mythic, heroic or moralistic models usually frame conflict with the clear dichotomy of good versus evil” (Rabiger, n.d., para. 2). However, more realistic scenarios require creating three-dimensional characters with complex psychological motivation. When it comes to real life, it is usually difficult to define the right and the wrong ones. The same thing happens in realistic stories and screenplays, thus conflicts become more complicated (Rabiger, n.d., para. 3).

Why conflict is essential in storytelling? First, it drives the plot forward, provoking the protagonist to take action and overcome all the obstacles he or she faces on the way to achieving the goal (Tucker, n.d., para.3). Character needs motivation, otherwise the story just doesn’t make sense. Another important point is that conflict contributes to creating suspense and engaging the audience, allowing it to deeply immerse in the story. Finally, conflict drives the story towards resolution, which is expected by the audience from the beginning. Resolution is the final part of the transformation of the protagonist, and without conflict it would be impossible (Tuccillo, 2013, para. 7).


Even though Conflict takes a bigger amount of screentime, its importance is equal to Resolution. Driving the story towards Resolution is one of the purposes of Conflict.

It is crucial to realize the importance of a conflict in scriptwriting as it is one of the key elements that can bring a story to success. Without conflict there is no drama, and vice versa.


Conflict vs Resolution [Online image]. (2013, June 24). Retrieved October 31, 2017 from

Kram, W. (2017, August 02). Screenplay Writing: Conflicts & Obstacles. Retrieved October 17, 2017, from

Rabiger, M. (n.d.). Defining Conflict. Retrieved October 17, 2017, from

Tuccillo, D. (2013, July 24). Conflict vs. Resolution: The Importance of Putting Your Characters Through Hell in Your Screenplay. Retrieved October 17, 2017, from

Tucker, K. (n.d.). Definition of Conflict in Literature. Retrieved October 17, 2017, from

Star Wars [Online Image]. (2014, March 19). Retrieved October 17, 2017, from

Documentary: What Is It?

The traditional perception of documentary film is quite common: it is a serious film that showcases real life as it is. However, this term does not have a clear definition, and it can hardly be limited by any confines due to a certain amount of differences between documentaries. Undoubtedly, documentary film cannot exactly represent the real life without manipulating it for a simple reason: they are made by people who have their own vision of the story they are telling. Filmmakers keep arguing about how to achieve truthfulness, which is supposed to be one of the key elements of a documentary, continuing to redefine this term (Aufderheide, 2007, p. 2). Bill Nichols defines documentary as a “representation of the world we already occupy”, pointing out that this includes an inevitable expressive factor hidden in every film. As long as documentaries are created by humans, they show the whole story from a particular point of view of a storyteller (2010, p. 13).


Although the term “documentary” is broad, all the films related to it share some characteristics. “Characteristics documentaries have in common that are distinct from other film types (especially from the fiction films) can be thought of in terms of: (1) subjects; (2) purposes, viewpoints, or approaches; (3) forms; (4) production methods and techniques; and (5) the sort of experience the offer audiences” (Ellis & McLane, 2005, p.1). The subject of a documentary film is usually an actual up-to-date issue which concerns mostly concerns a public matter. Purposes and approaches are varied as they are individual depending on what the filmmaker wants to say about the chosen subject. However, the final goal is usually to inform and persuade people by interpreting actuality in the film (Ellis & McLane, 2005, p. 2). Although form is also variable, it is operated by such tools as sound, images, special effects, and pacing. By deciding upon how they can be used a filmmaker structures the story according to the meaning he puts in it (Aufderheide, 2007, p. 11). Production methods and techniques refer to the way of the shooting process, and the basic requirements are to use not actors but real people and shoot on real locations. Audience response usually depends on two aspects: visual experience and impact on viewers’ attitudes (Ellis & McLane, 2005, p. 3).


Documentary filmmaking plays an important role in the modern society as it shapes public understanding of the world and our place in it. Patricia Aufderheide writes: “Documentary is an important reality-shaping communication, because of its claims to truth” (2007, p. 5). These films are telling the stories about something worth knowing and thinking about, and the art of making documentaries has a significant value in the contemporary culture. Their purpose is not only to entertain the audience but to give it a deeper understanding of an actual public issue, which is important for us as for the members of the society.


Aufderheide, P. (2007). Documentary Film: A Very Short Introduction. Oxford: Oxford University Press.

Ellis, J. C., & McLane, B. A. (2005). A New History of Documentary Film. London: A&C Black.

How To Deal With Ethical Challenges In Documentary Filmmaking [Online image]. (2014, September 23). Retrieved October 16, 2017 from

Nichols, B. (2010). Introduction to Documentary (2nd ed.). Bloomington: Indiana University Press.

Suitedumonde-blogheader [Online image]. (2014, August 4). Retrieved October 31, 2017 from


Development of Film Music and Its Psychological Impact

Nowadays, it is hard to imagine a great film without a good soundtrack. Cinema and music went together since filmmaking industry’s appearance. Even silent movies were accompanied with live music played during the screenings (Reay, 2004, p.5). With the development of cinema industry, the connection of films and music become stronger. In the 1930s, filmmakers used Classical Scoring technique in order to add music to their movies. It is still a common filmmakers’ tool, which sounds like an orchestra is accompanying the film. These scores consist of repeated patterns of themes and leitmotifs associated with specific topics or ideas represented on the screen. (The Evolution of Music in Movies, 2016, para. 11-14) In the modern cinema, recognizable song soundtracks are also being widely used by filmmakers.


Orchestra accompanying a silent film in the early years of cinema era.

However, not always music was considered essential for films. For instance, the followers of the Dogma style of filmmaking claimed that music in unnatural in movies. They made realistic movies that had sound effects, but music appeared in these films only if its source was visible on the screen. Although this movement took place in the history, others insisted on using scores and soundtracks because of the effect it has on the audience. (Fischoff, 2005, p. 2)

Undoubtedly, scores and soundtracks have a great psychological influence on the audience that should not be underestimated. First, music helps to tell the story through creating a certain atmosphere and mood of the film. According to the article The psychological effects of film music, “it guides the audience in certain ways, for example, emotionally, and it enriches and deepens their experience of the film” (2015, para. 10). A film is an illusive world created by filmmakers, and in order to make people believe in this illusion, they need several tools including scores and soundtracks. Usually we perceive music on unconsciously while watching a film: we do not realize what we hear but mostly we just feel it emotionally. (Fischoff, 2005, p. 3) Soundtracks and scores drive our minds to the proper understanding of the story being told. It also contributes to how we react to what we see on the screen. “Music adds something we might call heightened realism or supra-reality. It is a form of theatrical, filmic reality, different from our normal reality. […] Because films are two-dimensional, extra-ordinary experiences, they may need help, as it were, from music”. (Fischoff, 2005, p. 3)

The purpose of using music in films is not limited by the psychological effects described above. It is just a small part of the huge influence it makes on cinema. Film music is a subject of many researches that prove its importance in filmmaking.



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Pileberg, S. (2015, May 8). The psychological effects of film music. Retrieved October 14, 2017, from

Reay, P. (2004). Music in film: soundtracks and synergy. London: Wallflower.

Silent film orchestra [Online image]. (2013, March 6). Retrieved October 31, 2017 from

The Evolution of Music in Movies. (2016, April 20). Retrieved October 14, 2017, from