During one of the lectures in this trimester, we covered how social media presence may affect your career development. We discussed the role social media plays in self-promoting and establishing a certain community in your field. Personally, I believe that social media is more than just a mean of communication. It is a medium where you present yourself similar to how you do it in the real world. Moreover, your social media presence affects your career and can either boost it or sabotage it.
It is a well-known fact that your potential employer might check your social media before hiring you to get to know you and your values a little bit more. According to the survey conducted by CareerBuilder.com, about 70 percent of employers scan social media of their potential employees and this number is growing really fast (Salm, 2017). That’s why it is extremely important to pay attention to your online activity and make sure that it truly represents your attitudes and beliefs. This also affects creative media industry as people within it pay more and more attention to social media. For instance, I have been told a story when a filmmaker did not get funding just because she had less than eight thousand followers on Instagram. Apart from that, social media is a perfect tool to establish contacts with people within your industry or with those who are interested in your work. Strong social media presence may help people to get to know you and start appreciating your work (Jozeph, 2017).
All in all, social media might be advantageous or disadvantageous for your career — it depends on the way you use it. This discussion made me change my mind about my approach to my social media presence and pay more attention to establishing my own brand via this medium.
Joseph, S. (2017). If You’re Serious About Your Career, You Can’t Ignore Social Media. Forbes.com. Retrieved 19 April 2018, from https://www.forbes.com/sites/shelcyvjoseph/2017/12/26/if-youre-serious-about-your-career-you-cannot-ignore-social-media/#53845c4c7ceb
Salm, L. (2017). 70% of employers are snooping candidates’ social media profiles | CareerBuilder. Careerbuilder.com. Retrieved 19 April 2018, from https://www.careerbuilder.com/advice/social-media-survey-2017
Social Media Icons [Online Image]. (2018). Retrieved from http://b1039.com/2018/02/16/social-media-can-help-prevent-mass-catastrophes/